Updated: Sep 7, 2020
If you ask an entrepreneur what their secret is, they will probably reply “hard work” and while that’s true, there’s a little more to it. I’ve been a serial business builder and entrepreneur for over 8 years now, and I’ve had multiple business rake in over 6 figures and while I am continually learning new things on this entrepreneurial journey, these are 5 things that I believe, from my own personal experience, are the secret to a successful business.
1. Focus on Designing a Life You Love Rather Than a Traditional Business Plan
What I did, and like what most entrepreneurs did, when I first started my businesses I focused on creating a rock-solid business plan, a targeted marketing strategy, and a slick website. I thought by having these things I was destined for success. And while I did achieve great success, made over 6 figures, and opened up a fancy office space with employees, I quickly realized that the success I achieved wasn’t actually the lifestyle I wanted. So I pulled the brakes on all of it and completely restructured my business. Had I focused on designing a business that gave me the lifestyle that I wanted right from the beginning I would have saved myself a lot of time and money. So my point is, focus on building a business that gives you the kind of lifestyle you want, not just the amount of money you want. Because it’s very easy to become a slave to your business and not have the time to enjoy all the things you really want to do.
2. Become Very Clear On Your Offerings and Who You Want to Serve
Some of the most successful businesses are very niche-focused. They know who their target customer is, they know all about their problems and needs, and so they create a rock-solid product/offer designed to solve their customer’s problems. If you don’t understand what your audience and ideal customer needs, you will never be able to create a product or offer that solves that problem. What you will have instead is a generic product or offer that falls flat on its face because no one is interested in it.
3. Create a Blueprint With Actionable Steps for How You Structure, Build and Grow Your Business
It’s important when you are designing your business that you start with a solid foundation. This means having all your bases covered legally, your accounting and finances set up for success --so you don’t have to have to go in debt to pay your IRS bill come tax season. It’s creating a brand that your customers will know, like, and trust, as well as a marketing strategy that is going to help you grow your business. So when you are creating not only do you want to keep these things in mind, you want to create actionable steps to achieve them.
4. Your Mindset is Directly Connected to Your Success
It has been statistically proven that it is easier for humans to have a negative mindset vs. positive. This is ironic because it actually takes fewer muscles to smile than it does to frown. Why is this you may ask? Experts trace it back to evolution. If we were positive-go-lucky-Pollys chasing rainbows and butterflies all day, you and I probably would not be here. Instead, we worried about when the next time the men could hunt and if women would die in childbirth and whose turn it was to clean the cave….what I’m trying to say is that we have to make more of an effort to keep a positive mindset which is directly connected to your success. When I work with new clients, the first thing we tackle is their beliefs, where they came from, why they have them, and ultimately how they have accepted those beliefs as part of their identity. This is the only way we can introduce new thoughts for a shift in mindset, to see the progress that was missing. 5. Learn From Others Who Have Built A Business and Have a Lifestyle They Love
Have you ever wondered how someone did it? What their secret to success was? What blueprint did they follow? I’m going to let you in on a little secret — they probably had a little help and mentoring from someone who has done it before. You may be able to figure everything out on your own, you’re a brilliant entrepreneur after all, but if you want to go farther faster, then investing in yourself by learning from someone who has had successful businesses and knows what they are doing, is the way to go.
So there you have it, these are the 5 secrets that I believe are the keys to a successful business. Alright, now that you’ve discovered the secret to success, what are you going to do to get there yourself? Get started designing a business a successful business by watching my FREE Masterclass: How to Go From Corporate Job to Self-Employed in 90 Days WITHOUT Fear of Failing. Learn the 3 (time, money, and security) mistakes that are holding you back from starting a business and what you can do to move forward (with real-life examples), as well as the structure you need in place in order to build upon. Watch now!